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Readingbook
Mapping & Anticipating the Competitive Landscape
ReadingBook, 146 pages
Price: 24 Euros
ISBN 13: 978-84-935178-7-8
ISBN 10: 84-935178-7-9
BUY: Emecom
Ediciones or Amazon.com
Anticipation
is now an essential key for strategy!
New disruptive business models, innovation, geopolitical
forces, emerging markets all require constant attention
and anticipation if a .rm is to sustain its competitive
position.
Mapping and Anticipating the Competitive Landscape is
a book in which a new perspective is introduced. The
book helps identify which actors are sources of the
critical changes in the environment having a significant
impact on the organization. The anticipation of these
changes means that the right action/decision can be
taken in the right time frame. The model proposed in
this book is practice-oriented. We consider that it
can be used by private and public organizations for
strategic purposes. It becomes a strategic weapon once
the organization has included it in the strategic planning
process. We therefore invite you, not only to read this
text in detail, but also to procure success for your
organization using the tool presented herein!
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